A private membership club for business leaders
GREATNESS FACTORY MEMBERSHIP
This Isn’t a Social Club. It’s a Growth Club.
The Greatness Factory is where best-in-class ideas, thought leaders, and high-growth investment opportunities come together to help you secure a seat at the big table.
Surround Yourself With Real Greatness
Becoming a member of The Greatness Factory is for business leaders who want to stay activated. Mentally. Relationally. Financially. Membership isn’t about status it’s about access.
Access to bold ideas from world-class thought leaders.
Access to powerful relationships with other high-performance entrepreneurs. And access to real investment opportunities that grow your wealth without distracting from your core business.
If you're looking to unlock that next level of growth this is where you find it.
As A Member, You Get It ALL!
The Greatness Factory Membership is built to keep you moving forward mentally, relationally, and financially.
Full Event Access
Attend all standard Greatness Factory events, including:
• High-Impact TED Talk-style sessions
• Private Dinners
• Signature experiences like Whiskey & Wisdom
Each event is designed to:
• Spark Ideas
• Deepen Connections
• Move you toward your next level
On-Demand & Online Access
Can’t make it in person? No problem. Nearly every event is streamed live and archived inside your member portal so you never miss a breakthrough moment.
VIP Entry & Premium Access
Skip the lines and get the best seat in the room. Enjoy expedited check-in, premium seating, and exclusive post-event access to top speakers and members.
Early Access to Events & Deals
Get first dibs on event tickets and high-growth investment opportunities before they're released to the public.
Premium Discounts
Save 20% on all paid event tickets and venue rentals giving you a powerful edge when it comes to hosting, learning, and growing.
Exclusive Deal Access
Expert Insights from Elite Thinkers
We’re not the gurus we’re the hub. Gain regular access to world-class thought leaders who share cutting-edge ideas around activating you, your business, and your wealth.
Private Member Directory & Forum
Connect and collaborate inside our members-only portal. Search the directory, start conversations, and find aligned business owners ready to build big things.
Refer & Get Rewarded
Know someone who belongs in the room? Refer new members and earn up to 10% of their membership value.
Limited Time Bonus For Action-Takers
All Access Pass To The Platinum Community
YES! You get instant access to all of Coach Micheal Burt's Online Training Courses. From the Perfect Concept course to Person of Interest course and everything in between.
All Members Get Access To Coach Burt's Premium Courses
Discover the Power of Purpose, the Art of Packaging, and the Science of Monetization with Coach Burt, the Master Expert
Million Dollar Days Live
Online Recording
$197.00 | INCLUDED
Tactical Connection Live
Online Recording
$197.00 | INCLUDED
From A to B
Online Course
$197.00 | INCLUDED
Million Dollar Follow-Up
Online Course
$197.00 | INCLUDED
Person of Interest
Online Course
$197.00 | INCLUDED
The Perfect Concept
Online Course
$197.00 | INCLUDED
Competitive Intelligence
Online Course
$197.00 | INCLUDED
Package Your Purpose
Online Course
$197.00 | INCLUDED
Flip the Switch
Online Course
$197.00 | INCLUDED
Proximity to Power
Online Course
$197.00 | INCLUDED
Tactical Connection
Online Course
$197.00 | INCLUDED
Whiskey & Wisdom
Online Course
$197.00 | INCLUDED
Capital Club workshops
Online Course
$197.00 | INCLUDED
Language of Winning
Online Course
$197.00 | INCLUDED
Wisdom Exchange Workshops
Online Course
$197.00 | INCLUDED
Webinars & Masterclasses
Online Course
$197.00 | INCLUDED
Profit Powerhouse
Online Course
$197.00 | INCLUDED
Purpose 2 Profit
Online Course
$197.00 | INCLUDED
Prey Drive
Online Course
$197.00 | INCLUDED
Million Dollar Expert Recordings
Online Course
$197.00 | INCLUDED
Monster Producer Live
Online Course
$197.00 | INCLUDED
Monster Producer at the Lodge
Online Course
$197.00 | INCLUDED
A Confident Mind
Online Course
$197.00 | INCLUDED
Membership Investment
The Greatness Factory is not an open-door community. It’s a curated ecosystem of business leaders committed to continued growth.
$4,500
ONE-TIME LIFETIME INITIATION FEE
$397
MONTHLY MEMBERSHIP FEE
While non-members can pay to attend select events, the most economical and powerful way to engage with The Greatness Factory is through membership.
Members unlock full access to all standard events plus VIP upgrades, premium discounts, early deal flow, and exclusive access to our private member portal.
Space is limited and membership is reviewed on a rolling basis.
Join today to secure your seat at The Big Table.
Meet The FOUNDER
Coach Burt is widely known as “America’s Coach”- a former championship basketball coach who has become one of the most sought-after business and personal development strategists in the world. He specializes in helping entrepreneurs, business leaders, and sales professionals unlock their “inner drive” and build world-class performance systems.
With a unique blend of competitive intensity and tactical business insight, Coach Burt teaches people how to think bigger, sell stronger, and dominate in crowded markets. An accomplished author and international speaker, his mission is simple: to activate the untapped potential inside people and businesses so they can compete- and win-at the highest levels.
Trusted By Legends
Here's What They Say About Coach Micheal Burt
"Micheal Burt is the real deal when it comes to coaches. He will teach you how to build, grow, scale, and get major spikes in your business like no other."
GRANT CARDONE
Creator of the 10X Rule
“Nobody in the world packages and delivers coaching content better than Coach Burt. He’s spent his lifetime studying and breaking down concepts.”
BRAD LEA
LightSpeed VT
“Coach Burt is the BEST when it comes to activating the PREY DRIVE” in people."
TIM GROVER
NYT Best selling author of Relentless and Winning
"Coach Burt is the coach of all coaches. There is no better words to describe you than PREY DRIVE."
SHARON LECHTER
co-author of Rich Dad, Poor Dad and multiple NYT best selling author on finance
“Very few in the world are as qualified as Coach Micheal Burt to activate the PREY DRIVE in people to pursue their potential. Coach Burt is the RISING star in our industry to watch out for.”
ED MYLETT
Peak Performance Expert
“Even those performing at such elite levels will benefit tremendously from the knowledge provided by Coach Burt.”
ROB LUNA
Wealth Expert
Have Questions?
We get it making the right move matters.
Here are a few common questions we get from prospective members:
WHAT’S THE DIFFERENCE BETWEEN ATTENDING AN EVENT AND BECOMING A MEMBER?
You can attend select events as a non-member, but members get full access to all standard events, premium perks like VIP entry, and exposure to exclusive opportunities inside our private network.
DO I NEED TO BE AT A CERTAIN LEVEL IN BUSINESS TO JOIN?
The Greatness Factory is built for business leaders who are already successful but know there’s another level. If you're serious about growth, you'll be in the right room.
IS THIS A COACHING PROGRAM?
No, this isn’t a coaching program. As a member, you’re not here because you need more coaching. You’re here for exposure to best-in-class strategies from elite thought leaders, access to powerful connections, curated experiences, and high-growth business and investment opportunities. It’s about accelerating what’s already working, not starting from scratch.
WHEN AND WHERE DO EVENTS HAPPEN?
Our core events take place regularly at our flagship venue in Nashville, TN (The Greatness Factory of Nashville), with additional exclusive pop-up locations. We maintain a full schedule that you can view anytime on our event calendar here.
WHAT KIND OF CONTENT IS COVERED IN EVENTS?
Events range from workshops and intimate dinners to “edutainment” experiences like Whiskey & Wisdom. Topics cover activating you (personal development), activating your business (business growth strategies), and activating your wealth (investing, raising capital, structuring deals).
WHAT IF I CAN’T ATTEND EVENTS IN PERSON?
Most events are streamed online and available on-demand in our member portal, so you can stay connected even if you travel or live outside the area.
WHAT’S THE TIME COMMITMENT?
There’s no minimum attendance — you get to choose how involved you are. That said, the more you engage, the more you’ll get out of it.
All sales are final. We do not offer refunds, returns, or exchanges for any products or services once a purchase has been completed. Please review all product details carefully before making your purchase. By completing your order, you acknowledge and agree to this no-refund policy.